To Facebook, or not to Facebook. That is the question.
People try to tell me all the time that it’s time to get off Facebook, and to spend my social media dollars and energy somewhere else. And I totally understand where they’re coming from. There are so many up and coming social media areas, and they’re all so important. But this question comes up the most when I am talking with a store owner who only has time or money to invest in ONE place. Well, guys, call me old school but I still believe that Facebook is where it’s at.
But you know me, I don’t want you just to take my word for it. So let’s take a look at the data. I found this great graphic of statistics from Bham Digital that just lays it out there for you.
So there you have it, ladies and gentlemen. Literally in black and white. Facebook has the users! This is where you should be spending your time and money!
But okay, go ahead and give me that next objection. Facebook is nothing but moms and grandmas. Alright, alright. I hear you and I have heard it from others too. So let’s do it again. Let’s take a look at the data.
Here’s a helpful little graphic that I got from the Pew Research Center.
So myth officially debunked. 81% of 18-29 year olds are using Facebook and 78% of 30-49 year olds are using it too!
I won’t keep going, you can see the data right in front of you. Are there other social media tools that are important? Absolutely!
But remember, I am a firm believer in being the best. If you spread yourself too thin trying to be on 20 million social media platforms, you will be just okay at all of them.
There are two schools of thought when it comes to how and when to post on Facebook.
School One
Post all the time. 3-5 posts a day on Facebook. Flood the feed with as much content as you can. Play the algorithm game by simply recognizing that your posts are only going to be seen by maybe even less than 1% of your followers. So post as much as possible, so that you maximize the number of people that see your posts.
School Two
Be intentional with your posts. Go for the highest level of engagement. If you play the algorithm game, you are telling Facebook that your posts are relevant and important. In turn, Facebook wants to show your posts to as many people as possible.
I am not going to tell you if one is right or wrong. Both strategies are used by some of the best of the best in the digital marketing arena.
I will tell you that I firmly camp out in school two. I like to work smarter and not harder. The idea of coming up with 90 – 150 posts a month makes me, well, pass out.
So here’s the deal. Remember when I said there is no right or wrong? The most important thing you can do is something. Pick a strategy though. Don’t just throw stuff up. Choose a strategy, create a plan and stick to it.
I know that the words social media can sometimes elicit a panicked feeling and response but I want to make sure that you have the data and information in order to keep moving you forward in your business every day. Go Facebook!